How To Perform a Technical SEO Audit in 15 Steps

We’ve all been there, whether we’ve been an SEO for weeks or decades — staring at a website, knowing there are issues slowing it down and keeping it from the top of results pages. Just looking at the site, you can tick off a few changes that need to be made: Perhaps...

Google Posts: Conversion Factor — Not Ranking Factor

While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the...

Organic Keywords: SEO for Beginners

Whether you’re a digital marketing professional helping other companies grow their online presence or an ecommerce website owner trying to boost your brand, there’s no getting around the importance of search engine optimization (SEO).  SEO is critical to boosting...

Marketing Lessons: What Every Smart Marketer Needs to Know

Are you a budding marketer? Then you are probably already familiar with the basics of marketing. However, as a digital marketer, you need to constantly learn and build upon your existing knowledge base to generate great results. While some marketing lessons are best...

What Is PPC & How Does PPC Work?

[embedded content] What is PPC? How does PPC work? And how did we use PPC to drive over 13k in revenue with 4k in ad spend for this small business in a short amount of time? We will be answering those three questions and more in this post. We will also reveal a secret...