TikTok Content Marketing: How to Grow Your Business With TikTok

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get...

The Best Luxury Marketing Strategies

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that...

The difference between paid owned and earned media

With the ever-rising importance of social media and online PR, marketers are rapidly adapting their method of budgeting, reporting, and investing in paid owned and earned media to reach and engage their customers Investment in media is frequently grouped into the 3...

Black Friday: Get serious with your site, go Yoast SEO Premium

Nobody wants to perform for an empty room. If you have a website, you want traffic. You want conversions and sign-ups. The best and most sustainable way to attract traffic is by performing well in the search engines. To get there, your site needs technical excellence,...

Twitter Ads: 4 Ways To Crush Tweets in 2021

[embedded content] Here’s the deal. Twitter can be a great marketing channel for driving traffic and generating leads in today’s digital era. In fact, 63% of Twitter users follow small businesses they love online. The biggest brands such as Amazon and Google have...