What is Integrated Marketing?

Definitions of Integrated Marketing and why integrated multichannel marketing is essential to your business’s success Without getting too Aristotelian, with marketing, the whole is most certainly more than the sum of its parts – when it’s done right...

What is digital marketing? A visual summary.

Defining the scope of exactly what digital marketing is, using the ‘5Ds of Digital’ and the Smart Insights RACE Framework My recent blog post on 2021 digital trends shows the latest innovations, but here we go back to ask ourselves what is digital...

30 website personalization and recommendations software tools

Website personalization, product, offer and content recommendation services to help retailers and other businesses personalize their proposition to nurture prospects and increase your conversions The website personalization tools we recommend in this article enable...

How to use the BCG Matrix model

Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business...